Sunday, June 3, 2012

Sony: 4K isn't just about the resolution

Sony: 4K isn't just about the resolution:
Sony: 4K isn't just about the resolution
With M. Night Shyamalan already shooting his next movie -- After Earth -- on the F65 4K camera, Sony's PR machine is going all out to assuage remaining doubters in the film industry. One of the more curious aspects of the awareness campaign is that it doesn't focus solely on the exorbitant resolution -- in fact, it gives almost equal weight to other visual promises that Sony hopes will persuade producers, directors and cinematographers to make the leap before anyone else does.

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