Monday, July 8, 2013

It's AVA, Advanced Video Assistant, the Spanish video ingestion tool

It's AVA, Advanced Video Assistant, the Spanish video ingestion tool - IT Enquirer: audio visual:
IT´S AVA, your Advanced Video Assistant. No, I mean: it’s “IT’S AVA”, the beta software that wants to be the better ingestion tool for Final Cut Pro, Final Cut Pro X and Premiere Pro users. The Spanish connection? It’s a team of Spanish developers who have started IT’S AVA a year or so ago. IT’S AVA — I keep wanting to just type “AVA” as in Ava Gardner — is a productivity tool for video editors and filmmakers. It looks a bit like a mixture of the now defunct Final Cut Server and BulletProof minus the colour capabilities and the transcoding, but IT’S AVA’s developers claim there’s a bit of intelligence thrown in the mix.

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