Cloud transcoding rages at NAB | Broadcast Engineering Blog:
It would be easy to come away from the show imagining that almost all transcoding will soon be taking place in the cloud because of its compelling economics, but that is not going to happen just yet. In many cases transcoding will continue to be an in-house operation because it is closely aligned with other processes hosted in the data centre such as digital asset management (DAM). By the same token, cloud based transcoding services that offer associated functions including DAM in integrated packages will have particular appeal to small operators or those starting from a clean slate for multi-screen deployments.
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It would be easy to come away from the show imagining that almost all transcoding will soon be taking place in the cloud because of its compelling economics, but that is not going to happen just yet. In many cases transcoding will continue to be an in-house operation because it is closely aligned with other processes hosted in the data centre such as digital asset management (DAM). By the same token, cloud based transcoding services that offer associated functions including DAM in integrated packages will have particular appeal to small operators or those starting from a clean slate for multi-screen deployments.
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