Friday, November 16, 2012

Adobe Takes Major Step to Bring Broadcast TV Online

Adobe Takes Major Step to Bring Broadcast TV Online:
New Adobe MediaWeaver and Primetime Media Player Drive Unparalleled Consumer Reach and Revenue Opportunities for Content Publishers (San Jose, California--November 15, 2012) Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled major new components of Project Primetime, the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device. Adobe® MediaWeaver®, Adobe’s new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value. Adobe also introduced Primetime Media Player, an industry-first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are immediately monetizable through seamless ad insertion and analytics.

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