Will Avid be the company selling out editors?:
OK, it’s a provocative headline, and while I don’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation.
At an executive briefing in LA during the week, Avid noted that their NAB announcements were largely going to be about “the cloud”. That’s pretty much all they announced, so everything else in this post is conjecture and speculation, not rumor or fact.
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OK, it’s a provocative headline, and while I don’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation.
At an executive briefing in LA during the week, Avid noted that their NAB announcements were largely going to be about “the cloud”. That’s pretty much all they announced, so everything else in this post is conjecture and speculation, not rumor or fact.
More...
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