Wednesday, November 23, 2011

Prolost - Blog - Red Scarlet, Canon C300, and the Paradox of Choice

Prolost - Blog - Red Scarlet, Canon C300, and the Paradox of Choice
It’s an exciting time to be a filmmaker. Amazing tools, amazing prices. There’s a funny thing about having many wonderful options though—it can lead to unhappiness. Studies show that, when presented with unlimited options, people become paralyzed in their decision making. Unlimited options create the expectation of 100% satisfaction, which inevitably leads to disappointment. This is why you’ll happily watch the last three-quarters of Ballistic: Ecks vs. Sever on HBO because it’s “better than what’s on Cinemax,” but you’ll leave a well-stocked video store empty-handed and depressed that there’s “nothing to watch.”

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