Friday, November 4, 2011

The More Open Avid Media Composer 6.0 - Little Frog in High Def

The More Open Avid Media Composer 6.0 - Little Frog in High Def
I’m going to start out by saying that I was one of the beta testers of this version of Media Composer. One of a couple hundred actual end-users of the software. Editors from all walks of professional life who used the beta on some of our actual projects. Because it was a beta I only used it on non-time critical projects, but I did use it in real world application. Avid is showing a true commitment to professional editors by having the pros test every aspect of MC6 and provide feedback. Even on the UI. There were several instances when Avid conferenced-called us users and got our feedback on what we liked and didn’t like. What worked and didn’t work. And the feedback was almost instantaneous, as we’d have a new build to look at every week or two. They really listened to their base.

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